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Laura Feliz
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Laura Feliz
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   Boosting Technology Adoption through Dynamic and Intuitive Icon Design 
 




















  
  



         

 
   🎩  Role /  Lead User Experience & Service Designer | **Strategic UX Leader & Facilitator  βœ…  Task/  Led t
User-Centered Design, Usability, User Experience, Research, Visual language Laura Feliz 16/02/2025 User-Centered Design, Usability, User Experience, Research, Visual language Laura Feliz 16/02/2025

How can iconography drive technology adoption?
Can simplified visuals transform complex interfaces?

This case study explains how simplified visuals enhance user experience and drive seamless technology integration.

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   Onboarding design for high-pressure environments. 
 




















  
  



         

 
   🎩  Role:  User Experience & Service Designer Lead  βœ…  Task:  Create a seamless onboarding process for the London Fire Brigade.  β™₯️  Cli
Iconography, User Experience, Visual Communication, Usability, User-Centered Design Laura Feliz 14/02/2025 Iconography, User Experience, Visual Communication, Usability, User-Centered Design Laura Feliz 14/02/2025

Building a Seamless Onboarding Process for the London Fire Brigade.

This case study explores how we designed a clear, efficient, and practical onboarding experience for the London Fire Brigade.

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   Ethical Designer’s Recruiting  process 
 




















  
  



         

 
   🎩  Role /  Design Lead   βœ…  Task/  Define and create a recruiting process for hiring product designers  β™₯️  Client /  Internal  πŸ’‘  Key
Design Leadership, Inclusive Hiring, User-Centered Recruitment, Process Improvement Laura Feliz 03/06/2024 Design Leadership, Inclusive Hiring, User-Centered Recruitment, Process Improvement Laura Feliz 03/06/2024

How to Ensure the Perfect Fit: Building a Collaborative Recruiting Process for Hiring Product Designers

This case study explores how to design a recruiting process that involves the team by integrating team feedback and collaboration into every step.

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   Redefining collaboration between Design & Development  🎩  Role /  Lead UX & Service Designer | DesignOps Facilitator  βœ…  Task/  Developed and implemented a scalable framework to improve collaboration between design and
DesignOps, Strategy, Leadership, Design collaboration Laura Feliz 03/06/2024 DesignOps, Strategy, Leadership, Design collaboration Laura Feliz 03/06/2024

How to make efficient processes that work between Design teams and Development?


This case study examines collaboration, ways to foster trust, bridge gaps, and develop workflows that achieve outstanding results without excluding anyone.

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   Simplifying User Experience: The Art of Manual Creation 
 




















  
  



         

 
   🎩  Role /  User Experience & Service Designer Lead  βœ…  Task/ Developing a user-centric end-user manual for software training
End-User Documentation, Usability, Content Strategy, Information Architecture Laura Feliz 11/03/2019 End-User Documentation, Usability, Content Strategy, Information Architecture Laura Feliz 11/03/2019

How can we ensure that an End-User Manual is not only read but also effectively used?

This experience focuses on developing a user-centric end-user manual for software training preventing it from becoming outdated too quickly.

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