Hola! I’m Laura Feliz.
As a Senior Product Designer, I turn complex challenges into intuitive, scalable experiences that make a real impact. I thrive at the intersection of UX, strategy, and problem-solving—designing not just for users, but with them.
One of my favourite projects was reimagining the onboarding experience for a SaaS platform used by the London Fire Brigade.
Through deep user research and iterative design, I created an intuitive experience that cut training time by 80%, down to just three hours, making their work smoother and more efficient.
To strengthen my product thinking, I pursued a Product Management certification, helping me bridge the gap between design and business strategy while collaborating more effectively with stakeholders.
I love tackling messy, ambiguous problems and turning them into seamless experiences.
Working with teams where curiosity, creativity, and collaboration drive the process. When ideas flow, challenges are tackled together, and wins are celebrated, that’s where the best design happens. 😊
Download my resume Here
About
You can find me in ADPList
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At VAIOT, I designed AI-driven Web3 solutions, making crypto and legal services more accessible through intuitive user experiences. I led end-to-end design processes, bridging user needs with business goals.
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(United Kingdom & Spain)
At Unblur, I led the recruitment and development of the Design team, overseeing roles such as User Experience Research (UXR), User Experience (UX), and User Interface (UI) and creating process workflows between Development and Design. Some of the accomplishments and highlights of this position are elaborated upon in my case studies. -
(Spain, Latvia & Germany)
I've collaborated as a teacher and lecturer in Digital Product Schools, Design Conferences, and Industry Events, where I've shared insights on Design and User Experience within Emergency Services and management best practices. -
I held various roles in luxury retail, starting as an on-floor sales assistant before transitioning to the back office at Louisvuitton.com.
There, I contributed to the ideation and design of custom hard-sided trunks for clients. -
2024-IxDF - The Interaction Design Foundation: UX Specialization
2023-AllWomen: Product Management Certification
2016-Product Design: UX Design Institute
2008-ASP Wrocław Bachelor of Digital Design
2003-2010: UPV: Bachelor of Fine Arts, Photography & Design
People I have worked with:
“... Throughout our collaboration, Laura adeptly blended professionalism with authentic kindness, nurturing an environment that fueled my creativity. Under her guidance, I experienced substantial growth in my role as a UX/UI designer, significantly influenced by the positive team environment she cultivated within the company. Laura's talent in creating this environment demonstrates how valuable she is to any team..."
— Mª Alejandra Pérez
"...She was my manager and I reported directly to her. Laura is a person full of determination and commitment to her work, and she has the ability to identify and help blooming people's strongest skills. I remember a few occasions when I was creating and iterating my own design research process and feeling that I was given the right space and autonomy to do my best work. ..."
— Maria Ana Lopes
"...I have had the pleasure of working with Laura for the last 5 years both as a client and then as a professional colleague. I cannot recommend her highly enough for her technical skills, ability to understand and refine complex customer needs and her attention to detail and commitment to her role. She is an excellent professional and an effective manager of diverse and high-performing teams..."
—Steve McLinden
Online Masterclass at UPC
Barcelona, Spain.
Speaker at EENA Conference 2021
Riga, Latvia.
End-User Training for London Fire Brigade.
London, United Kingdom.
Speaker at WeDesign
Barcelona, Spain.
Services
Project Consultancy
As a strategic project consultant, I excel in conducting comprehensive audits for web and mobile platforms, focusing on Design, UX, User Value, and identifying potential blockers.
Additionally, I offer support and guidance for businesses or companies looking to expand their design teams. From crafting technical tests to profiling top talent and providing insights on industry salaries.
I can ensure your hiring process is streamlined and effective.
Career path & Portfolio
As a digital product designer, I thrive on crafting captivating online presences. I can help you transform your digital presence into a powerful narrative.
From revamping your LinkedIn profile to designing a visually stunning CV and crafting persuasive cover letters, I specialize in every aspect of your online portfolio. With strategic planning, emotional resonance, and eye-catching graphics, I'll ensure your digital presence stands out from the crowd.
Personal Mentorship
To give back to the Design Community I am offering a free mentorship space, guiding personal development, doubts or questions related to your design career, projects,...etc. Feel free to reach me I would love to help you! :)