Hola! 🙋🏻♀️
Not another Senior Product Designer crafting engaging Solutions.
Designer by choice, creative by qualification, and a generalist at heart.
I turn complexity into clarity, designing seamless SaaS experiences that feel intuitive from the start.
Working in high-stakes environments has sharpened my ability to create scalable user-centered solutions under pressure, delivering impact where it matters most for users and businesses.
I am also a big fan of well-thought processes, Notion pages, Hands-on Dynamics, and Beyoncé.
UX Research & End-User focus
🎩 Role: User Experience & Service Designer Lead
✅ Task: Developing a user-centric end-user manual for software training, ensuring clear and comprehensive instructions to enhance user proficiency and productivity.
♥️ Client: Internal corporate work
Service Design works
🎩 Role: User Experience & Service Designer Lead
✅ Task: Create a seamless onboarding process for the London Fire Brigade.
♥️ Client: London Fire Brigade 2022
🎩 Role: User Experience & Service Designer Lead
✅ Task: Led UX strategy and conducted workshops to define and optimize software customization for emergency services.
♥️ Client: U.K Emergency Services.
🎩 Role: UX Senior Designer
✅ Task: Designed AI-driven Web3 solutions to enhance accessibility and user experience in crypto & legal services.
♥️ Client: VAIOT (NDA)
Design Principles
Fun.
Empathy-Driven Design.
I create thoughtful, inclusive experiences by deeply understanding real user needs and designing with care.
Simple.
Clarity Over Complexity
I simplify interactions to make them intuitive, elegant, and effortless for users.
Let’s Make It Enjoyable
Great design doesn’t have to be boring. I use wit, playfulness, and a touch of surprise to make interactions more engaging and memorable.
Kind.
At the heart of my UX process is identifying the right problem to solve. My approach is always user-centered, using iterative sprints to create solutions that align with both user needs and business objectives.
I thrive on finding innovative ways to work within constraints and adapt the UX process as needed to best serve users.
❤️ Thank you for your time and interest.